The built website
Designed, developed, populated with your content and tested across phone, tablet and desktop before anyone outside sees it.
Most business websites are judged on how they look and quietly fail at the only job that matters — getting a stranger to make contact. I design and build websites around that job: fast on a mid-range Android phone, clear about what you do, and structured so the next step is obvious on every screen. WordPress when your team needs to edit it, hand-coded when speed matters more.

Figures below come from projects documented on my case studies and projects pages — not from a stock-photo portfolio.
Three kinds of web work, and they are not interchangeable. The right one depends on whether you need a site, a campaign destination, or a rescue.

A business website has to survive contact with reality: a receptionist updating the team page, a phone on a weak 4G signal, a visitor who has never heard of you and will give the page about four seconds before deciding.
So the platform choice is a maintenance decision, not a fashion one. WordPress earns its place when you need to publish regularly, run a blog or events, or let non-technical staff change copy without calling anyone. Hand-coded HTML, CSS and JavaScript wins when the site is largely static and every kilobyte of plugin weight is a tax you pay on every visit, forever.

If you are spending on Google Ads or Meta Ads, the landing page decides what that money buys. Sending paid traffic to a homepage is the most common and most expensive mistake in Indian small-business advertising — the homepage is built to serve everyone, so it persuades nobody in particular.
A campaign page does the opposite. It continues the sentence the ad started, answers the two or three objections that actually stop people, and asks for one thing. Navigation comes out, because every extra link is an exit.

Plenty of sites do not need rebuilding from zero. They need the three things that are actually losing visitors fixed: a mobile layout that was an afterthought, a four-second load caused by uncompressed images, and a contact form that has been silently failing for months.
When a full redesign is the right call, the rankings question has to be handled deliberately. Every URL gets mapped, anything that moves gets a 301 redirect, and pages that already earn organic traffic keep their titles and substance. Redesigns lose traffic when nobody plans for this — not because the new design is worse.
A website, the things that make it work, and the keys to all of it.
Designed, developed, populated with your content and tested across phone, tablet and desktop before anyone outside sees it.
Figma layouts for the pages, with the colour, type and component choices documented so a future designer is not guessing.
Forms that deliver to your inbox, WhatsApp and call links on mobile, and a thank-you page so conversions can be counted.
Core Web Vitals measured before and after, with the numbers shown to you rather than described as “optimised”.
Titles, meta descriptions, heading hierarchy, alt text, schema markup, XML sitemap, robots.txt and Search Console verified.
Domain, hosting, CMS, analytics and email logins, all in your name. Plus a short written guide to editing the site yourself.
A call to establish what the site has to achieve, who it is for, how many pages, what content exists and what has to integrate. You get a written scope and a fixed quote — including what is explicitly excluded, because that is where most project disputes start.
Sitemap, page-by-page content outline and wireframes. Agreeing the skeleton first is unglamorous and saves whole weeks: changing a layout on paper takes minutes, changing it after a build takes days.
Visual design in Figma, starting with the mobile layout and a home page plus one inner template. Once those two are signed off the rest follows quickly and consistently. Two rounds of revision are included here.
Development on a staging URL you can watch. Then the unglamorous part: real-device testing, form delivery checks, broken-link sweep, image compression, speed measurement and a crawl to catch anything malformed.
Go live, submit the sitemap, verify Search Console and analytics, confirm forms work from the live domain, then transfer every credential to you with a short editing guide. Optional maintenance starts from here if you want it.
All four are legitimate choices for somebody. Here is the honest trade-off, including where I am the wrong answer.
| DIY site builder | Cheapest quote | Full agency | Working with me | |
|---|---|---|---|---|
| Typical cost | Low, but monthly forever | Lowest upfront | Highest | Mid — one freelancer, no overhead layer |
| Who you talk to | Support chat | Varies, often disappears | An account manager, then a queue | The person doing the work |
| Who owns the accounts | The platform | Frequently the vendor | Usually you, check the contract | You — domain, hosting, CMS, analytics |
| Mobile and speed | Template-dependent, often heavy | Rarely tested | Usually good | Mobile-first, Core Web Vitals measured and shown |
| Marketing understanding | None | None | Strong, at a price | Built by someone who also runs the ads and tracking |
| Capacity for scale | Limited by the builder | None | Large multi-team projects | One person — so a large simultaneous build is not my fit |
| Best suited to | Hobby and very early-stage sites | Nothing you depend on | Enterprise scope and compliance needs | SMEs, education, services and campaign pages |
If your project genuinely needs a team of eight and a procurement process, an agency is the right call and I will say so on the first call.
Priced per project after scoping, never from a template. The shapes below are the three that come up most often.
One page, one campaign, one action
The main engagement for most clients
You have a site; it is underperforming
Every quote itemises what is included and what is not — content writing, photography, logo design, stock licences, third-party subscriptions and hosting fees are called out explicitly rather than assumed.
Audentia Research — the full build, documented in my case studies.

Audentia needed to look like what it is — a firm senior candidates take seriously. That meant a restrained navy, cream and gold system rather than anything fashionable, a Gmail API contact form that actually delivers, and a cross-page navigation audit over all nineteen pages, because on a site that size the broken link is always on the page you forgot. The same discipline produced the Educativo platform, the Young AI Champs bootcamp site and the FormatMyCV landing page: thirty-plus pages across four brands, each one built to be edited by its owner afterwards.
The Audentia website Sheikh built captures exactly who we are — professional, clean, and authoritative. It’s the first thing clients see and it makes the right impression every time.
Read this before you compare quotes. It will tell you more than any portfolio.
Because the word covers completely different objects. A five-page template fill-in with stock photos and your logo dropped in is real work and can be genuinely useful. A custom-designed, custom-written site with integrations and a performance budget is a different object entirely. Neither is dishonest — but comparing their prices without comparing their scopes tells you nothing. Ask every bidder for an itemised scope, and ask specifically what is excluded.
Before signing anything, ask three questions and get the answers in writing. In whose name is the domain registered? In whose hosting account does the site live? Who holds the source files and database? If any answer is the designer rather than you, you do not own your website — you are renting it, and leaving means rebuilding. This is not a rare problem; it is the single most common way small businesses end up trapped with a vendor they have outgrown.
On a mid-range Android phone on mobile data — which is how most of your visitors will arrive — a heavy page can take four or five seconds to show anything useful. Most people leave before that finishes. The usual culprits are mundane: uncompressed hero images, a dozen plugins each loading its own scripts, embedded fonts nobody needed, and third-party tags. Test your current site on a real phone on mobile data, not on office broadband. The gap is usually a shock.
Conversion-focused design is less about colour and more about answering questions in the order a stranger asks them: what is this, is it for me, can I trust you, what does it cost, what happens if I enquire. A page that answers those five in that order will out-perform a prettier page that makes a visitor hunt. Where genuine proof is thin — and for most new businesses it is — the honest move is specificity rather than invented testimonials.
If you cannot yet say in one sentence who the site is for and what you want them to do, a designer will either guess for you or build something beautiful and aimless. Settle that first. Equally, if you need traffic more urgently than you need a new site, a single well-built landing page plus paid campaigns will usually produce enquiries faster than a full rebuild.
The questions worth asking any web designer before you hire them.
Quotes vary enormously because the same words cover very different work. In the Mumbai freelance market you will see everything from a few thousand rupees for a template fill-in to lakhs for a custom build. I quote per project after a short scoping call, because price is driven by page count, how much is custom versus templated, whether your content and images already exist, and what has to be integrated. What I will not do is quote before knowing those things — a number given blind is either padded or gets revised upward later.
You do, completely. The domain is registered in your name on your own account, hosting sits in your account, and the files and database are yours. At handover you receive every login, and nothing is kept on my accounts as leverage. This matters more than most people realise: if a designer registers your domain under their own account or hosts your site on their plan, you cannot leave without rebuilding.
A single landing page typically takes one to two weeks. A small business site of five to eight pages usually runs three to five weeks. Larger builds take longer. The variable that delays almost every project is content — text, images, logos and approvals from your side. Projects where content is ready before design starts finish far faster than projects where it arrives page by page.
It depends on who edits it. WordPress makes sense when your team needs to publish and update content without a developer, or when you need a blog, an event calendar or e-commerce. Hand-coded HTML, CSS and JavaScript makes sense for landing pages and brochure sites where speed matters more than editability — fewer moving parts means faster loading and nothing to keep patching. I build both, and recommend based on who will maintain the site rather than on what is quicker for me.
Technical SEO foundations are included: clean URLs, one H1 per page, a sensible heading hierarchy, titles and meta descriptions, image alt text, compressed images, schema markup, an XML sitemap, robots.txt and Search Console verification. Ongoing SEO — keyword research, content production, link earning and monthly reporting — is separate work, covered on my SEO, AEO & GEO page. A build gives you a site search engines can crawl and understand; it does not by itself make you rank for competitive terms.
Two full rounds at the design stage and one after build, which covers almost every project when feedback is consolidated rather than sent in fragments. Changes that alter agreed scope — new pages, a different structure, a new direction after sign-off — are quoted separately before any work happens, so nothing reaches an invoice you did not approve first.
It is designed mobile-first, because for most Indian businesses the majority of traffic arrives on a mid-range Android phone. That means layouts built for a narrow screen before the desktop view, tap targets sized for thumbs, no horizontal scrolling, type readable without zooming, and testing on throttled mobile connections rather than only on office broadband.
Yes, and it is worth budgeting for. A website is software: WordPress core, themes and plugins need updating, backups need verifying, forms need checking and security needs watching. I offer a monthly maintenance option covering updates, backups, uptime monitoring and small content changes. You can also decline it and manage the site yourself — you hold every credential either way, so you are never locked in.
Yes. I am based in Diva, Thane and can meet clients across Mumbai, Thane and Navi Mumbai in person when it helps, but most work happens over calls and shared documents, and I work with clients across India remotely. Being in the same city is convenient for a kickoff conversation; it has no effect on the quality of the build.
Yes, and it is a specific piece of work rather than an afterthought. Before launch I map every existing URL, set 301 redirects for anything whose address changes, preserve the titles and content of pages that already earn traffic, and watch Search Console afterwards to catch crawl errors early. Redesigns lose rankings when URLs change without redirects and when pages that were ranking get rewritten purely for aesthetics — both are avoidable.
Ready to scale your growth? Drop me a message or reach out directly.