A Freelance Digital Marketer in Mumbai Who Reports in Enquiries.

I work on a fixed monthly management fee, quoted after looking at your account and goals, with ad spend paid directly by you to Google or Meta. A fixed fee keeps the incentives honest: a percentage-of-spend model quietly rewards whoever is managing your account for spending more, which is the opposite of what you are hiring them to optimise. Ask any freelancer or agency how they are paid before anything else.

You do. Campaigns run inside your own Google Ads and Meta Business accounts, with your billing and you as primary admin, and I am granted access as a user. This means your campaign history, conversion data and audience lists stay with you if we stop working together. Never let anyone run your advertising inside an account you do not control — you lose the historical data that makes future campaigns cheaper, and that data is often worth more than the campaigns themselves.

Enough to produce roughly 30 or more conversions a month on the channel you pick, because below that you cannot tell a real change from random noise and no amount of optimisation skill substitutes for data. In practice that means working backwards from your cost per lead rather than from a round number. If your budget cannot reach that threshold on two channels, run one channel properly instead of splitting it and learning nothing on either.

Traffic arrives within days of launch. Reliable decisions take longer: expect two to three weeks of learning before the data supports meaningful optimisation, and six to eight weeks before cost per lead settles into a trend you can plan around. Anyone promising a stable cost per acquisition in the first fortnight is describing luck, not a method.

No. Lead volume and cost depend on your offer, pricing, competition, seasonality and how fast your team follows up — most of which sit outside an advertising account. What I commit to is a documented account structure, correctly configured conversion tracking, a written optimisation log and monthly reporting you can audit. If a freelancer or agency guarantees a cost per lead, ask what happens when they miss it; the answer is usually nothing.

Start with Google Ads if people already search for what you sell, because you are capturing demand that exists and intent is explicit. Start with Meta Ads if your product needs to be explained or shown, or if your audience is defined by interests and demographics rather than by a search query. For most service businesses in Mumbai, Google captures the demand and Meta creates it — but running both badly on a small budget is worse than running one well.

I write ad copy, design static creatives and build the landing pages, so a campaign does not stall waiting on someone else. Video production and photography are outside what I offer — for those I will tell you plainly that you need a specialist rather than deliver something mediocre. Being able to design the landing page and the campaign together is the practical advantage of hiring one person for both.

Spend, impressions, clicks, cost per click, conversions, cost per lead and the trend against previous months — plus a written log of every change made and why, and a plan for the next month. Reporting is built on GA4 and Google Tag Manager, with conversions defined as real form submissions and call clicks rather than page views. A report that shows impressions and reach without cost per enquiry is a report designed to look good.

It very often is, and it is the first thing I check. The most common faults are page views counted as conversions, which makes a failing campaign look successful; the same conversion imported twice so numbers are inflated; and no distinction between an enquiry and a brochure download. On the Educativo account documented in my case studies, page_view events were being counted as conversions while the Search Partners network consumed roughly 95% of budget without producing enquiries. Nothing can be optimised until measurement is honest.

There is a written scope covering what is managed, the fee, the reporting cadence and notice period. I ask for a realistic initial period — usually three months — because a shorter engagement bills you for a learning phase without the optimisation that follows it. Beyond that it is month to month. Because the accounts and data are already yours, leaving means revoking my access, not rebuilding from scratch.