Most ad accounts buy traffic. A performance system buys outcomes. I build the whole chain — channel strategy, creative, landing page, follow-up automation and attribution — so you can see exactly which rupee produced which enquiry, and confidently spend more on the parts that work.
₹10L+ ad spend managedGoogle & Meta certifiedGA4 + GTM trackingMumbai / Thane based
Every campaign reports into one dashboard — spend, leads, cost per lead and revenue.
Measured outcomes
Numbers From Live Accounts.
Figures below are drawn from campaigns managed across education, fitness, coaching and D2C brands. Results vary by market, offer and budget — these are directional, not a guarantee.
40%
More Qualified Leads
30%
Lower Cost Per Click
₹10L+
Ad Spend Managed
6+
Brands Scaled
What is inside
Three Layers, One System.
Performance marketing fails when the layers are owned by different people who never talk. Here they are built together.
Channel mix decided by unit economics, not by habit.
Layer 1 — Acquisition architecture
Before a single campaign goes live, we settle the arithmetic: what a customer is worth, what you can afford to pay for one, and which channel can deliver at that price. That target cost per acquisition becomes the number every decision is judged against.
From there the account is structured so that spend follows intent. High-intent search gets budget priority, social carries demand generation and retargeting picks up the people who already raised a hand.
Unit-economics model — LTV, margin and a defensible target CPA
Channel selection mapped to where your buyers actually search and scroll
Account and campaign structure built for clean, readable data
Audience architecture: cold, warm, retargeting and exclusion lists
Budget pacing rules so no campaign quietly drains the month
Google AdsMeta AdsYouTubeRetargeting
The click is only half the job — the page has to finish it.
Layer 2 — Conversion infrastructure
Sending paid traffic to a slow, generic homepage is the fastest way to waste a budget. Each campaign gets a landing page written for the exact promise in the ad, loaded fast, and stripped of anything that is not the next step.
Behind the form sits the part most people skip: routing. A lead that sits unread for six hours is usually a lost lead, so enquiries are pushed to WhatsApp, email and your sheet or CRM the moment they arrive.
Campaign-matched landing pages with one clear action
Mobile-first builds tuned for Core Web Vitals
Form design that lifts completion without losing lead quality
Instant WhatsApp auto-reply and follow-up sequences
Lead routing into Google Sheets, HubSpot, Zoho or your CRM
Landing pagesCROWhatsApp APIAutomation
If it cannot be measured cleanly, it cannot be scaled safely.
Layer 3 — Measurement and attribution
Platform dashboards flatter themselves. Meta and Google will both happily claim the same conversion. The fix is a single source of truth: GA4 and Google Tag Manager configured properly, server-side signals where the browser is unreliable, and offline conversions fed back once a lead actually becomes a customer.
You get a weekly report in plain English — what was spent, what came back, what changed and what happens next. No vanity metrics, no forty-tab spreadsheet.
GA4 and GTM implementation with named, deduplicated conversion events
Meta Conversions API and Google Enhanced Conversions for signal accuracy
UTM taxonomy so every lead carries its source into your CRM
Offline conversion import — closed deals reported back to the ad platforms
Weekly written report plus a live dashboard you can open any time
GA4GTMCAPILooker Studio
Deliverables
What Actually Lands in Your Inbox.
Concrete deliverables, not a vague retainer.
Growth plan on one page
Target CPA, channel split, monthly budget and the milestones we expect at 30, 60 and 90 days — agreed before anything goes live.
Ad creative and copy
Written and produced in-house: search copy, static and carousel concepts, short-form video scripts and hooks, all versioned for testing.
Landing pages built to convert
Designed and coded, not dropped into a bloated template. Fast, responsive and matched to the ad that sent the visitor.
Automation and lead routing
WhatsApp auto-replies, drip follow-ups, lead scoring and CRM sync so nothing sits waiting for someone to notice it.
Tracking you can trust
GA4, GTM, Meta CAPI and conversion imports configured and validated — with a documented event map handed to you.
Weekly optimisation and reporting
A written summary each week, a working session each month, and a test log showing exactly what was tried and what it did.
How it runs
The Working Rhythm.
01
Audit and discovery — week 1
I go through your existing accounts, analytics, landing pages and past creative, then sit with you to understand margins, sales process and capacity. You get the audit findings in writing whether or not we continue.
02
Strategy and forecast — week 1–2
Target CPA, channel mix, budget split and a realistic forecast. We agree what success looks like in numbers before spending anything, so nobody is grading their own homework later.
03
Build and instrument — week 2–3
Campaigns, audiences, creative, landing pages and tracking are built together. Tracking is validated with test conversions before launch — not discovered to be broken in month two.
04
Launch and learn — week 3–6
Controlled launch with capped budgets while the platforms exit their learning phase. Early spend buys information; we read it, cut what is dead and double down on what is not.
05
Scale and report — ongoing
Budget shifts toward winners, creative is refreshed before fatigue sets in, and the funnel is tightened where the drop-off is worst. Weekly written reports, monthly strategy calls.
Straight comparison
Where the Money Actually Goes.
An honest look at the three common ways businesses buy performance marketing.
Full-service agency
Cheap freelancer
Working with Sheikh Faiz
Monthly cost
Large retainer plus a percentage of spend
Low fee, but scope stops at campaign setup
Flat fee sized to the account — typically well under an agency retainer
Who touches the account
A junior executive you have never met
One person, often juggling six clients
The person you hired, in the account every week
Landing pages
Billed separately by a different team
Usually out of scope
Designed and built as part of the engagement
Tracking setup
Often assumed to be someone else's job
Rarely goes beyond the platform pixel
GA4, GTM, CAPI and offline conversions configured and validated
Reporting
Automated slide deck full of impressions
A screenshot in a chat window
Weekly written report in plain English plus a live dashboard
Response time
Ticket queue, 24–72 hours
Whenever they next log in
Direct WhatsApp and email — same working day
Contract
Six or twelve month lock-in
Ad hoc, no continuity
Month to month after the first 90 days
Engagement options
Engagement Options.
Pricing is quoted after the audit, once the account size and workload are clear. No package is charged as a percentage of your ad spend — that incentive points the wrong way.
Starter
One channel, one offer — for businesses proving paid works
Ad spend is paid directly to Google and Meta by you and is never routed through me. You keep full ownership of every ad account, pixel and analytics property — during the engagement and after it.
In practice
A Recent Example.
Education client, Thane — a paid programme with strong margins but expensive leads.
Restructuring the account around intent moved spend out of broad discovery and into proven search terms.
The change was not a clever hack. We rebuilt the account so high-intent searches got the budget, wrote a landing page that answered the three objections the sales team heard every day, and put an instant WhatsApp reply behind the form. Cost per qualified lead came down and — more usefully — we could finally see which keywords produced enrolments rather than just enquiries.
SP
Sachin PoojaryAudentia Research
Plain-English guide
Performance Marketing, Explained Properly.
If you are weighing this up for the first time, this section is for you.
What separates performance marketing from ordinary advertising
Traditional advertising buys attention and hopes. Performance marketing buys measurable actions — a form fill, a WhatsApp message, a booked call, a sale — and every rupee is judged against the value of that action. The discipline is not the ad platform; it is the accounting behind it.
That is why the work starts with your numbers rather than your creative. If a customer is worth ₹8,000 in gross margin and you convert one in five qualified leads, you can afford roughly ₹1,600 per qualified lead before the maths stops working. Every campaign decision after that is simply a question of staying under that ceiling while finding more volume.
Where budgets usually leak
Broad match without guardrails — spending on searches that were never going to buy, because nobody built a negative keyword list.
Traffic sent to the homepage — the ad promised one specific thing and the page talks about everything else.
Slow follow-up — leads that go cold because the first reply took half a day.
Broken or duplicated tracking — two platforms both claiming the same conversion, so budget is shifted on fiction.
Creative left running past fatigue — the same three ads for four months while frequency climbs and response falls.
How long before it works
Expect a shape rather than a date. Weeks 1–2 are build and instrumentation. Weeks 3–6 are the learning phase — spend is deliberately buying information, and cost per lead is usually at its worst here. Weeks 6–12 is where structure, negative keywords and creative winners compound and cost per lead settles. Anyone promising a fixed result in week one is guessing.
What you should own, always
Your ad accounts, your pixel, your GA4 property, your landing pages and your lead data should sit under your logins. If an agency or freelancer builds these inside their own assets, leaving costs you your entire history. Everything I build is created in your accounts from day one.
Is this right for your business
Performance marketing works best when you have a repeatable offer, enough margin to pay for a customer, and the capacity to answer leads quickly. It works poorly when the offer is unclear, the margin is thin, or nobody is available to follow up. If you are in the second group, the honest advice is to fix that first — and I will say so during the audit rather than take the retainer.
Questions
Straight Answers.
What is performance marketing?
Performance marketing is paid advertising where every rupee is tied to a measurable action — a lead, a call, a booking or a sale — rather than to impressions or reach. Campaigns are optimised against a target cost per acquisition derived from your actual margins, and budget moves toward whatever hits that target.
How much should I budget to start?
It depends on your cost per click and how many conversions the platforms need to learn. As a rule of thumb you want enough monthly spend to generate at least 30–50 conversions, because below that the algorithms and your own reporting are both working on noise. I will model a realistic starting figure for your market during the free audit.
How quickly will I see results?
First leads usually arrive within days of launch, but meaningful cost efficiency takes 6–12 weeks. The first month is deliberately about learning: gathering conversion data, building negative keyword lists and finding which creative angle resonates. Optimisation compounds from month two onward.
Do you take a percentage of my ad spend?
No. I charge a flat monthly fee based on the workload of the account. Percentage-of-spend pricing rewards the manager for spending more of your money, which is exactly the wrong incentive. Your ad budget is paid directly to Google and Meta.
Who owns the ad accounts and data?
You do, completely. Everything is built inside your own Google Ads, Meta Business, GA4 and hosting accounts. If we stop working together you keep every campaign, every audience, all historical data and all landing pages — no export request needed.
Which industries do you work with?
Most of my work has been in education and coaching, fitness and wellness, professional services and D2C. The method transfers to any business with a clear offer and a trackable enquiry. I do not take on categories restricted by ad policy or where I cannot see a credible path to a profitable cost per lead.
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