Sheikh Faiz
Digital Marketing & Growth Manager
Performance Marketing · SEO · Google Ads & Meta Ads · Lead Generation & Marketing Automation · Frontend & UI Design
Professional Summary
Results-driven Digital Marketing & Growth Manager with 3+ years of hands-on experience across performance advertising, SEO, lead generation, marketing automation, conversion optimization and UI design. Currently leads digital marketing and growth initiatives for Audentia Research and Audentia Group, spanning performance marketing, web and landing page design, CRO and AI-powered campaign workflows. Proven track record of building end-to-end customer acquisition funnels across Google Ads, Meta Ads and WhatsApp automation — delivering a 40% increase in qualified leads, a 30% reduction in CPC, and ₹10L+ in advertising spend managed across multiple digital brands.
Key Achievements
- +40% increase in qualified leads generated.
- -30% reduction in overall Cost Per Click (CPC).
- ₹10L+ advertising spend managed across Google & Meta.
- 70–80% engagement on WhatsApp drip campaigns.
- 4 brand websites designed and built end to end.
- AI-powered campaign and creative workflows deployed.
Core Skills
Performance Marketing: Google Ads, Meta Ads, LinkedIn Ads, X (Twitter) Ads, Telegram Ads, ChatGPT Ads, Paid Media, Campaign & Budget Management, Lead Generation, CPL/CPC Optimization, ROAS, Audience Targeting, Retargeting, A/B Testing.
Digital Growth & Automation: Growth Strategy, Funnel Analytics, SEO (On-Page, Technical), Keyword Research, WhatsApp Automation, Drip Campaigns, Lead Nurturing, CRM Management.
AI & Marketing Management: Generative AI for Marketing, AI-Assisted Campaign Research & Creative Development, Marketing Management, Experimentation Roadmaps, Cross-Team Campaign Coordination.
Design & Development: UI/UX Design, Web & Landing Page Design, Conversion Rate Optimization (CRO), Responsive Web Design, Frontend Development.
Professional Experience
- Lead digital marketing and growth initiatives across performance marketing, web design, conversion optimization and AI-powered campaigns, aligned to brand positioning, audience growth and lead-generation goals.
- Plan, launch and optimize performance marketing campaigns across digital channels with a focus on acquisition, qualified leads and measurable, scalable growth.
- Own website, landing page and digital experience initiatives end to end — combining web design, UX principles and conversion-focused thinking, including a 19-page executive search website delivered from scratch.
- Develop AI-powered campaigns and AI-assisted workflows for campaign research, ideation, creative development and content execution, and drive experimentation across ads, messaging, landing pages and conversion journeys.
- Analyze campaign and website performance data to identify optimization opportunities, and translate business requirements into digital strategies and actionable marketing initiatives.
- Drove business growth through high-performance Google Ads and Meta Ads campaigns, planning and managing paid media budgets with a focus on lead quality and ROI.
- Improved lead volume by 40% and reduced CPC by 30% through continuous optimization, A/B testing, audience segmentation and retargeting.
- Built AI-driven and WhatsApp automation workflows for lead nurturing, executing drip campaigns that achieved 70–80% engagement and conversion rates.
- Optimized landing page UI and funnel structure, and analyzed performance in GA4 and Google Tag Manager to implement data-driven growth strategies across ₹10L+ in managed ad spend.
- Managed SEO, Google Ads and social media campaigns, conducting keyword research and competitor analysis to guide channel strategy.
- Created and optimized ad creatives and landing pages, and handled blogging, content strategy and on-page SEO.
- Improved website traffic and lead flow across organic and paid channels, monitoring campaign performance and producing regular reports for stakeholders.
- Assisted with SEO audits, website optimization and the setup of Google Ads and Meta Ads campaigns.
- Supported analytics dashboards and reporting, learned conversion tracking and remarketing setup, and contributed to content creation and competitor research.
- Managed client onboarding, relationship management and retention strategy, building trust and long-term engagement while handling escalations.
- Consistently met assigned targets and received performance awards, coordinating between clients, analysts and internal teams.
Selected Projects
- Designed and built a 19-page executive search website from scratch with a locked design system, normalized headers and footers, and conversion-focused layouts, then layered performance campaigns and AI-assisted workflows on top.
- Designed and developed the frontend and UI experience for an EdTech platform focused on AI and coding programs for children, supporting marketing campaigns and lead generation funnels.
- Designed and developed the mobile-first frontend/UI experience for an online MBA discovery and comparison platform with optimized CTA placements.
- Executed digital growth initiatives and user acquisition funnels to expand platform engagement and high-intent traffic pathways.
- Contributed to digital marketing campaigns, lead funnel execution, and product showcase strategies for fitness equipment promotion.
- Strategized an end-to-end customer acquisition funnel utilizing Google Ads and optimized landing pages, contributing to a 40% increase in qualified leads.
- Integrated WhatsApp marketing automation for lead nurturing and automated follow-ups, achieving up to 80% response rates.
- Engineered personal branding portfolio and executed technical SEO audits to improve search rankings and organic lead pipelines.
Education
Tools & Technologies
Marketing & Analytics: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, X Ads Manager, Telegram Ads, ChatGPT Ads, GA4 (Google Analytics 4), Google Tag Manager, Google Search Console, WhatsApp Business API, CRM & marketing automation platforms.
Development & Design: Figma, Canva, WordPress, Elementor, HTML, CSS, JavaScript.
AI & Productivity: Generative AI tools for campaign research, ad copy, creative development and content workflows.
Certifications
SEO Certification · Marketing Automation Foundations · AI-Powered Performance Ads Certification · Website Design Using WordPress · Digital Marketing Training (A+ Grade), Digital Trainee