Sheikh Faiz
Performance Marketing Executive
Professional Summary
Results-driven Performance Marketing and Digital Growth professional with hands-on experience building and optimizing customer acquisition funnels across Google Ads, Meta Ads, WhatsApp automation, technical SEO, and conversion-focused landing pages. Proven track record of managing paid media strategies and end-to-end frontend experiences to scale organic and paid growth. Achieved measurable business outcomes including a 40% increase in qualified leads, a 30% reduction in CPC, and successfully managed ₹10L+ in advertising spend across multiple digital brands.
Key Achievements
- +40% increase in qualified leads generated.
- -30% reduction in overall Cost Per Click (CPC).
- ₹10L+ advertising spend managed efficiently.
- 80% response rate via WhatsApp automation.
- Multiple brands scaled across digital platforms.
- 10+ professional certifications earned.
Core Skills
Performance Marketing: Google Ads, Meta Ads, Paid Media, Campaign & Budget Optimization, Lead Generation, CPL/CPC Optimization, ROAS, Audience Targeting, Retargeting, A/B Testing.
Digital Growth & Automation: Marketing Strategy, Funnel Analytics, SEO (On-Page, Technical), Keyword Research, WhatsApp Automation, Drip Campaigns, Lead Nurturing, CRM Management.
Design & Development: UI/UX Design, Landing Page Design, Conversion Rate Optimization (CRO), Responsive Web Design, Frontend Development.
Professional Experience
- Planned and executed highly targeted digital marketing campaigns across Google Ads and Meta Ads, actively managing audience segmentation and retargeting to maximize ROAS.
- Optimized paid campaign structures and ad creatives through continuous A/B testing, successfully reducing Cost Per Click (CPC) by 30%.
- Built and managed comprehensive lead generation funnels integrating conversion-focused landing pages and WhatsApp marketing automation, contributing to a 40% increase in qualified leads.
- Analyzed performance metrics using GA4 and Google Tag Manager, directly managing an advertising spend of over ₹10L+ while refining CRM workflows to improve lead nurturing and sales conversion rates.
- Executed comprehensive digital marketing strategies integrating paid advertising, social media marketing, and technical SEO to drive organic traffic and customer acquisition.
- Developed website optimization strategies and managed regular campaign reporting, providing actionable insights for continuous conversion rate improvement.
- Implemented marketing automation workflows and social media content strategies, enhancing brand visibility and streamlining the lead qualification process.
Selected Projects
- Designed and developed the frontend and UI experience for an EdTech platform focused on AI and coding programs for children, supporting marketing campaigns and lead generation funnels.
- Designed and developed the mobile-first frontend/UI experience for an online MBA discovery and comparison platform with optimized CTA placements.
- Executed digital growth initiatives and user acquisition funnels to expand platform engagement and high-intent traffic pathways.
- Contributed to digital marketing campaigns, lead funnel execution, and product showcase strategies for fitness equipment promotion.
- Strategized an end-to-end customer acquisition funnel utilizing Google Ads and optimized landing pages, contributing to a 40% increase in qualified leads.
- Integrated WhatsApp marketing automation for lead nurturing and automated follow-ups, achieving up to 80% response rates.
- Engineered personal branding portfolio and executed technical SEO audits to improve search rankings and organic lead pipelines.
Education
Tools & Technologies
Marketing & Analytics: Google Ads, Meta Ads Manager, GA4 (Google Analytics 4), Google Tag Manager, Google Search Console, WhatsApp Business API.
Development & Design: Figma, Canva, WordPress, Elementor, HTML, CSS, JavaScript.