Case Studies by Sheikh Faiz
Not just metrics on a slide. Each case study below walks through the exact challenge, strategy, execution, and measurable results — so you can see what data-driven growth actually looks like.
01Google Ads · PerformanceEducativo Funnel Scale
The ChallengeEducativo Private Limited was running Google Ads campaigns that generated clicks but very few qualified leads. Their GA4 setup was misconfigured — page_view events were being counted as conversions, giving the team a completely false picture of performance. Meanwhile, the Search Partners network was consuming roughly 95% of the ad budget while producing zero actual enquiries.
The team was frustrated. Money was being spent, the dashboard showed "conversions," but the phone wasn't ringing and forms weren't being filled. They needed someone to cut through the noise and fix the fundamentals.
Sheikh Faiz's Strategy- Complete account audit — identified Search Partners as the primary budget drain
- Rebuilt GA4 conversion tracking from scratch — replaced page_view events with actual form submissions and call clicks
- Created a focused ad group ("MBA Leads - Final") with 9 high-intent comparison keywords
- Removed all irrelevant distance MBA terms and built aggressive negative keyword lists
- Designed dedicated landing pages for each keyword theme with clear CTAs
Before Sheikh Faiz
- ❌ 95% budget on Search Partners
- ❌ Fake conversions (page views)
- ❌ Broad, unfocused keywords
- ❌ No negative keyword lists
After Sheikh Faiz
- ✓ Budget on Search only
- ✓ Real form + call tracking
- ✓ 9 comparison-intent keywords
- ✓ 200+ negative keywords
"Sheikh completely turned around our Google Ads. We went from burning money on fake conversions to getting real, qualified enquiries every single day. The 40% lead increase was just the beginning."
02Google + Meta AdsMBA Ninja Lead Generation
The ChallengeMBA Ninja (mbaninja.in) is a university comparison platform where students compare MBA programmes. The site had decent organic traffic but was struggling to convert paid traffic into actual enquiries. Google Ads campaigns were targeting overly broad terms like "MBA course" — competing with universities spending 50x the budget.
Sheikh Faiz's Strategy- Shifted keyword strategy to comparison-intent: "NMIMS vs DPU," "best distance MBA in Mumbai," "MITSDE fee structure"
- Rebuilt conversion tracking — removed incorrect GA4 events, set up proper GTM tags for form submissions
- Created dedicated landing pages for each comparison query with fee tables and download CTAs
- Layered Meta remarketing to recapture visitors who compared but didn't enquire
Before
- ❌ Generic "MBA course" keywords
- ❌ Competing with university budgets
- ❌ Broken conversion tracking
After
- ✓ Comparison-intent keywords
- ✓ Lower competition, higher intent
- ✓ Accurate lead attribution
"Sheikh found that our ads were fighting for generic terms against universities with massive budgets. His comparison-intent strategy was a masterclass — we started getting leads that actually knew what they wanted."
03Meta Ads · Lead GenStrongNation Performance Ads
The ChallengeStrongNation had an existing Meta Ads setup but couldn't scale without the cost per acquisition spiralling upward. Every time they increased budget, lead quality dropped and CAC spiked. They needed a systematic approach to scaling that maintained quality.
Sheikh Faiz's Strategy- Implemented systematic A/B creative testing — testing headlines, images, and CTAs independently
- Built lookalike audiences from top 10% customers (highest LTV) instead of all converters
- Deployed Advantage+ with budget guardrails to prevent overspend on exploration
- Created a 3-stage retargeting funnel: awareness → consideration → conversion
"We'd tried scaling before and failed every time. Sheikh's creative testing framework and audience strategy let us finally increase budget without killing performance."
04Multi-PlatformYoung AI Champs Lead Gen
The ChallengeYoung AI Champs is a 2-day AI Mastery Programme for commerce college students (BAF/BMS/BCom). The challenge was unique: the decision-makers (parents) and the end users (students) are different people with different motivations. Traditional single-audience campaigns weren't cutting it.
Sheikh Faiz's Strategy- Created dual-audience campaigns: career-growth messaging for students, future-proofing messaging for parents
- Ran Google Search campaigns targeting "AI course for commerce students" and similar long-tail terms
- Deployed WhatsApp automation for instant follow-up — leads received course details, faculty info, and a booking link within 30 seconds of form fill
- Built a pre-enrollment nurture sequence with student success stories and programme highlights
"The dual-audience approach was brilliant. Parents responded to the career-security angle while students connected with the skill-building messaging. The WhatsApp follow-up sealed the deal."
05AutomationWhatsApp Nurture System
The ChallengeAcross multiple education clients, Sheikh Faiz noticed the same pattern: Google and Meta campaigns generated leads, but sales teams couldn't follow up fast enough. By the time a counsellor called back, the lead had already spoken to a competitor. Response time was killing conversion rates.
Sheikh Faiz's Strategy- Built a WhatsApp automation that triggers within 10 seconds of form submission
- Designed qualification flows: the bot asks 3 screening questions before routing to the right counsellor
- Created a 5-message drip sequence: welcome → course info → fee details → student testimonials → call booking
- Integrated with Google Sheets CRM for lead scoring and status tracking
"Before Sheikh's automation, we were losing 60% of leads to slow follow-up. Now every lead gets a personalized response in seconds. The 80% response rate speaks for itself."
06UI/UX · Web DesignUI/UX Portfolio: 4 Brands
The ScopeSheikh Faiz designed and built complete websites for four distinct brands, each with unique requirements, audiences, and design languages. Every project was delivered as a high-performance, responsive, conversion-focused website.
The Projects- Audentia Research — 19-page executive search firm website with navy/cream/gold design system, Gmail API contact form, and cross-page navigation audit
- Young AI Champs — Training bootcamp site with enrollment CTAs, faculty sections, and curriculum breakdowns
- Educativo — EdTech platform with programme comparison pages, lead capture forms, and WhatsApp integration
- FormatMyCV — Recruitment SaaS landing page with feature showcases, pricing tables, and free-trial CTAs
"The Audentia website Sheikh built captures exactly who we are — professional, clean, and authoritative. It's the first thing clients see and it makes the right impression every time."
Sheikh Faiz's Methodology.
Every case study above follows the same disciplined, data-driven framework — adapted to each client's unique situation.
Audit & Diagnose
Deep analysis of existing campaigns, analytics, website, and competitor landscape. Identify what's leaking money.
Strategize
Custom growth roadmap with channel selection, budget allocation, audience targeting, and 90-day KPI targets.
Build & Launch
Campaigns go live within days. Landing pages built, tracking configured, creatives tested, automations deployed.
Optimize Weekly
Pause underperformers, scale winners, test new angles. Transparent weekly reports with real numbers.
Scale & Evolve
Monthly strategy reviews. New channels, new creatives, new opportunities. Campaigns evolve with your business.